Case Study: Google Ads Relaunch for Solar Panels & Heat Pumps – From Zero to Success
Initial Situation
A young company in the home modernization sector (solar panels & heat pumps) had an inactive Google Ads account with no relevant data, minimal history, and little past performance. The goal was to quickly generate high-quality leads and establish a profitable start.
Challenges
❌ No existing data foundation due to prolonged inactivity.
❌ Highly competitive market for sustainable energy solutions.
❌ High information demand from potential customers, requiring trust and expertise.
❌ Limited advertising budget, needing immediate measurable results.
Strategic Approach
✔ In-depth keyword & competitor analysis to target ready-to-buy customers.
✔ Structured campaign setup for optimal budget control.
✔ Informative ad copy to convey trust and expertise.
✔ Immediate implementation of precise conversion tracking for data-driven decisions.
✔ Daily performance monitoring & optimization in the launch phase.
Results After a Short Period
| Metric | Results (within a few days) |
|---|---|
| Clicks | 14,400 |
| Impressions | 846,000 |
| Total Spend | €10,900 |
| Cost per Lead | €156 (Reduced by over €1,160 compared to the previous period) |
Success Factors
🚀 Continuous data analysis & rapid campaign adjustments.
🚀 Focus on high-quality keywords to maximize conversions.
🚀 Targeted remarketing to efficiently convert potential leads.
Conclusion
A previously inactive Google Ads account was transformed into a high-performing lead source in the highly competitive sustainable home modernization market. By implementing a strategic, data-driven approach, adapting quickly to market trends, and utilizing precise tracking, the company achieved a remarkable relaunch, laying the foundation for long-term growth.