Scaling Fitness Studios: Efficient Lead Generation with Google Ads

Results After 12 Months

Through targeted optimizations, we achieved significant performance improvements in lead generation:

✅ Clicks increased from 28.6K to 42.2K (+13.6K).
✅ Cost per conversion dropped from €22.78 to €19.40 (-€3.38).
✅ Total impressions reached 1.2M (+252K), greatly expanding local brand awareness.
✅ Despite improved performance, the total budget remained controlled at €32.4K, ensuring optimal ad spend utilization.

In summary, we generated more clicks and expanded reach while simultaneously reducing cost per conversion, leading to a sustainable increase in campaign profitability.

Background

A company managing multiple fitness studio locations needed to generate more leads for trial sessions and memberships while maintaining efficient Google Ads budget allocation.

The goal was clear: increase trial session requests, boost membership sign-ups, and optimize ad spend across different locations.

Challenges

Before optimization, several growth-blocking issues were identified:

❌ Lack of location-specific targeting – Ads were shown in incorrect regions, wasting budget.
❌ Poor audience segmentation – Trial session prospects were not effectively targeted.
❌ Outdated ad creatives & messaging – Minimal variation and no tailored messaging for different audiences.
❌ Weak conversion optimization – The sign-up process for trial sessions was complicated, leading to high drop-off rates.

Our Strategy & Implementation

1. Location-Based Ad Targeting

✔ Custom ad strategies for each fitness studio to maximize budget efficiency.

2. Smart Bidding & Dynamic Budget Optimization

✔ Maximized conversions with location-based bidding adjustments.
✔ Dynamic budget allocation based on time of day and user behavior.

3. Precision Audience Segmentation & Retargeting

✔ Custom & Lookalike Audiences for highly targeted campaigns.
✔ Location-specific YouTube Ads to enhance local brand awareness.

4. Conversion Rate Optimization

✔ Simplified one-click forms for trial session sign-ups.
✔ Call tracking to measure phone-based leads.
✔ Google My Business Ads for improved local visibility.

5. Creative Ad Enhancements & Continuous Optimization

✔ Localized ad creatives with strong call-to-actions.
✔ Ongoing A/B testing to improve CTR and overall ad performance.

Conclusion

Through precise audience segmentation, smart bidding strategies, and improved conversion rate optimization, we successfully scaled multiple fitness studio locations.

The results clearly show that effective Google Ads management drives significant increases in clicks and brand reach while lowering cost per conversion. 🚀