Google Ads Case Study: Efficient Lead Generation for Horse Insurance with natuerlichabgesichert.de
Results After 12 Months
Through targeted optimizations, we achieved significant performance improvements in lead generation:
✅ Clicks increased significantly to 419,000 (+27,100).
✅ Conversions rose to 7,410 (+1,030).
✅ Cost per conversion decreased from €25.13 to €23.28 (-€1.85).
✅ Total budget reached €173,000 (+€12,200) but was used much more efficiently.
✅ Impressions increased significantly, exceeding 1.2 million in total.
Background
natuerlichabgesichert.de, specializing in horse insurance, aimed to target horse owners via Google Ads to generate more qualified leads and insurance sign-ups while maintaining efficient cost control.
Challenges
Before optimization, the campaign faced several issues:
❌ Inaccurate regional targeting led to inefficient ad spend.
❌ Lack of audience segmentation resulted in low conversion rates.
❌ Outdated ads and ineffective landing pages caused high bounce rates.
Our Strategy & Implementation
✔ Targeted keyword strategy tailored specifically for horse owners and insurance types.
✔ Smart Bidding with a focus on maximizing conversions for efficient budget allocation.
✔ Geo-targeting for precise local and regional reach.
✔ Optimized, emotion-driven ad creatives with clear call-to-actions.
✔ Simplified and structured conversion forms for a better user experience.
Conclusion
Through precise audience targeting, Smart Bidding, and extensive conversion optimization, we significantly increased conversions while reducing the cost per lead. Natürlich Abgesichert achieved sustainable and scalable growth in the horse insurance sector. 🚀